GEO and AEO: get your website cited by AI

Search is shifting from a list of links to a single AI-written answer. This hub explains how generative engines pick sources, and what you can change on your site to be one of them.

What is GEO and AEOThe plain definition of GEO and AEO, and how they differ.Get cited by ChatGPTThe concrete steps to be mentioned and cited by ChatGPT.Check AI citationsThree ways to check if AI actually cites your website.llms.txt explainedWhat llms.txt is, whether it works yet, and how to build one.GEO vs SEOWhat stays the same and what really changes between GEO and SEO.Measure AI visibilityThe on-page signals that predict AI citations, and how to track them.

See your AI-visibility score

Run a free scan and see how visible your site is to ChatGPT, Perplexity and Google AI, as one of four subscores.

Check your AI visibility →

What this hub covers

This hub explains generative engine optimization (GEO) and answer engine optimization (AEO): how AI systems like ChatGPT, Perplexity, Claude and Google AI Overviews choose which sources to cite, and the concrete steps that make your website one of them. Every guide is answer-first and practical.

The pages below build on each other. If you are new to the topic, read "what is GEO and AEO" first, then work through the rest. Each one ends with a free scan so you can see where your own site stands.

See your AI-visibility score

Run a free scan and see how visible your site is to ChatGPT, Perplexity and Google AI, as one of four subscores.

Check your AI visibility →

Frequently asked questions

Is GEO the same as SEO?

No. SEO helps you rank in a list of links, GEO helps you get quoted inside an AI-written answer. They share the basics like crawlability and authority, but GEO adds answer-first writing and clear, citable facts.

Which AI engines matter most?

ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot reach the most people today. The good news is that the same fundamentals help across all of them, so you do not optimize per engine.