AI visibility: will ChatGPT recommend your website?
More people ask AI instead of Google. This free check shows whether ChatGPT, Gemini, Perplexity and Google AI can actually find, read and cite your site, and how to fix it.
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Run a free scan →What is GEO and AEO?
GEO (Generative Engine Optimization) is making your site easy for AI models to find, understand and quote. AEO (Answer Engine Optimization) is shaping your content so it becomes the answer an AI gives. Together they are the new layer on top of SEO: not just ranking in Google, but being the source an AI recommends.
This matters now because search is shifting. People ask ChatGPT, Perplexity and Google AI Overviews a full question and get a single answer, often without clicking any site. If the AI does not know you exist, you are invisible in that conversation.
How AI decides what to recommend
Three things decide whether an AI can use your site:
- Access: AI crawlers like GPTBot, ClaudeBot, PerplexityBot and Google-Extended must be allowed in your
robots.txt. Block them and you are invisible to that model. - Readability: most AI crawlers do not run JavaScript. If your content only appears after JS loads, they see an empty page. Server-rendered or static HTML wins.
- Understanding: structured data (Schema.org), clear semantic HTML, and citable formatting (lists, tables, FAQs) let the model extract a confident, quotable answer.
The checks that make you AI-visible
| Signal | Why it matters for AI |
|---|---|
| AI crawler access (robots.txt) | If GPTBot or ClaudeBot are blocked, that model can never cite you. |
| Content without JavaScript | AI crawlers rarely run JS; core text must be in the HTML. |
| Structured data (Schema.org) | Lets AI establish who you are and what you offer with certainty. |
llms.txt | A short markdown map pointing AI to your most important pages. |
| FAQ with FAQPage schema | AI quotes clean question-and-answer pairs almost verbatim. |
| Semantic HTML | Tags like main, article and section help AI read your structure. |
How to become citable by AI
- Explicitly allow the major AI crawlers in
robots.txt. - Make sure your key content is in the server-rendered HTML, not only after JavaScript.
- Add Organization or LocalBusiness structured data so your identity is unambiguous.
- Add an FAQ with FAQPage schema answering the questions your customers actually ask.
- Publish an
llms.txtas a table of contents for AI models.
These are exactly the signals eighty checks, and the report gives you each fix in plain language.
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